ENCO is an innovation and research-consulting firm based in Naples, active since 1987. Originally specialized in business consulting and industrial engineering, it has expanded its range of activities becoming an experienced advisor for both private business and public authorities involved in territorial development and opened two new offices in Rio de Janeiro and Brussels. The company participates in national and international R&D&I projects as a facilitator for business, product, technology and process innovation in different industrial areas, including energy, environmental management, the agro-food sector and logistics. The company has a long track record participating in EU-funded projects as WP leader, task leader and project coordinator. The company is specialized, inter alia, in two main fields:
- Development of market analysis, business plan and exploitation plans: studies (elaborated at European and international scale) for innovative products, technical solutions and systems are focused on market trends, market profitability and distribution channels. ENCO conducts market surveys with potential customers, Desk analysis, SWOT analysis, identification of economic, legislative and behavioral barriers, customer segments analysis and competitor analysis, market feasibility studies and Risk analysis. Moreover, ENCO develops innovation and business strategies, quantitative assessment of pricing and cost-benefit analysis, identifying Capital and Operational Costs.
- Communication and dissemination strategies: developing action plans for dissemination and communication activities; identifying target stakeholders, tools and actions to be implemented; developing tailor made campaign to raise audience’s awareness on the project rationale, activities and results; identifying and selecting events, workshops and meetings; organizing information and dissemination events; producing publications, newsletters, brochures, leaflets, promotional and marketing materials; setting up and managing project websites, and participating in relevant events and exploiting institutional communication channels; building a broader community around the project topics.
ENCO will lead WP7 Market Strategy and Innovation Impacts to support the full deployment of the project outputs and results. To achieve this, a set of activities has been planned in order to carry out SHEALTHY primary goals’ – the successful market uptake of innovations to increase competitiveness, sustainability, circularity and diversity of regional and local food systems. ENCO will have a strong role in planning exploitation routes for the post-project phase. To properly achieve this and to guarantee a fair exploitation of all of the Key Exploitable Results, ENCO will manage the IPR and knowledge. An extensive professional communication campaign to reach key stakeholders will be designed by ENCO and implemented in a spirit of full cooperation by all the project partners. ENCO will act as Project Coordinator (WP8) counting on an extensive expertise at this level, and in particular in the context of FP7 and H2020 projects.