SHEALTHY 3RD FOCUS GROUP – SERBIAN CONSUMERS
On 19th November, the 3rd Focus Group with consumers within the Shealthy projects was organized in Serbia. The participants found the topic of mild processing technologies very interesting and engaging. The majority of them concluded that they would be open to trying SHEALTHY products, but have expressed a strong need for transparency regarding processes and even a desire to have the chance to see the processes when they take place (via live tour or video narrated by experts).
The next focus groups online are planned to be held in Italy and Denmark. Upcoming dates will come soon!